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Tuesday, March 7, 2017

If You’re Going to San Francisco



Lou Adler was getting together with Alan Pariser and Barry Feinstein to promote a festival in Monterey, California.  Lou and John Phillips planned it.  They had a jazz festival there so why not a folk festival?  A poster of a beautiful woman advertising the event was designed and posted. 



Everyone stayed at the Highland Inn.  The event would be documented in a Pennebaker film.  The group’s attorney, Abe Somer, wrote up all of the contracts.

The event in Monterey was three days of total bliss.  Leading guru’s who had come out to nearby Big Sur came to the festival.  It was the gathering of the tribes.  There were messages in the music.  Poets Timothy  Leary and Richard Alpert were there.  It was like an extension of Kerouac’s “On the Road” trip. 

Come out to California.  Hitch-hike up and down the coast.  There were a variety of impressions from various life-styles represented there from Hari-Krishnas to the blessings of Ravi Shankar’s Indian sitar.  It was the West Coast happening as compared to the East Coast Woodstock festival. 

A contributing tribe from Hollywood included John Phillip Law, Tom and Lisa Law, Victor Maymudes and his family, Severn Darden, and Vito and his dancers.

Their message was to the machine, the computers.   “You haven’t trapped anybody yet.”
Thousands of people attended.

In Eric’s words:  “It was colored roses and a beautiful effervescent candlelistic incandescent flower reunion of the mind in total eclipse of the seventh oriental-like heaven only known by the Jupiter sign upon the breath of man’s eternal existence.  Peace, energy, brilliance, and a lot of drugs.

It was a new wave of people that the old mold didn’t fit.  There were old people involved also.  No color, no age, no sexism.  If you want to realize where you came from, take some acid.  If you want to live the mundane existence of your doggerel life, then do that.  Monterey told everybody that they had a choice.  Right up front.”

For at least those three days they wanted to be beyond the mundane.

It was a beautiful setting with beautiful people.  Whether you were a star or a fan or a photographer or a set-up man, everyone was on that genuine smile trip.


With Jimmie Hendrix, the Who, the Mamas and Papas, Janis Joplin and more, it was a total happening.   Eric is behind Michelle.

Doc (Eric) and Michelle

Doc behind Michelle

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